“We felt like if we opened the same thing in Albuquerque on the west side, or in Rio Rancho [a suburb/city northwest of Albuquerque proper]... we’d just cannibalize,” he says. “We were looking for markets similar to Albuquerque that we’d be able to reach in half a day or so, in case an issue came up.” Travis wouldn’t give a dollar figure for the cost of the renovations, but by opening he expects to close in on the seven-digit mark.
The bar’s emphasis will be on entertainment, from dancing to live country music to a mechanical bull. Employees will have overtly saloon-themed uniforms, with women in corsets and men in vest/bow-tie combos. Travis has planned a simple bar selection — bottled beer, plastic cups and nightly specials. He’s putting more emphasis on the food than the drink offerings.
“We have a couple different ideas with little twists, but it’ll be a good, basic bar menu,” he says.