Tom MacDonald, with Nova Rockafeller, Friday, April 5, 7 p.m., 3970 Clearview Frontage Road, $15/adv, $20/door, all ages, sunshinestudioslive.com, 392-8921.
verybody Hates Me,” which is the name of Tom MacDonald’s 2018 single and current tour, is something of an overstatement. After just six months, the braided blond rapper’s video for the song has garnered more than 5 million views while earning a 91 percent approval rating, which means “Most Everyone Loves Me” would be a more accurate assessment. In any case, the Los Angeles-based Canadian credits his success to an “Eminem realization” that he had, he says, as a 14-year-old professional wrestler and amateur poet. As MacDonald put it in a 2015 interview with an online magazine called Four Letter Nerd
, “I was like ‘Yo… this guy has blonde hair… I have blonde hair. This guy has blue eyes… I have blue eyes. He looks like me… he sounds like me… I could do that.” And now he has, thanks to singles like “Whiteboy” and “Politically Incorrect,” as well as a handful of albums that do in fact sound like Eminem — or would, if Eminem were to discover a latent desire for auto-tune. In the aforementioned video, MacDonald dons a red “Make America Hate Again” ski mask to rap about why he’s hated by everybody, including white people (“they say that I’m usin’ my privilege for evil, I get it”) and feminists (“because I believe that their movement is angry and sexist, woo”), as well as black people, straight people, gay people and dumb people. And then there’s all that fake news: “They claim I’m a satanist / Hitler’s my cousin / I beat up a kid / I killed Bambi while huntin’.” (Actually this last claim is true.) If MacDonald’s lyrics sound like a denial of white male privilege, it’s because they are. But at the age of 30, he may still be smart and skillful enough to reach beyond his current role as equal-opportunity victim, even if that runs the risk of making people more indifferent.