Marketing 101 says that if a product is less attainable, people will want it more.
So it stands to be said, then, that audiences should try catching hardcore metal thrashers Casey Jones while they can.
Guitarist Evan Judd explains that most of Casey Jones' band members are students at the University of North Florida in Jacksonville. That only allows the band to tour once or twice a year, which Judd thinks is kind of a good thing: It puts him and his fellow band members in the unique position of living out a superhero-like existence.
"I'm kind of living a double life," Judd says. "Other people that I go to school with really don't do anything else but go to school."
Named after the hockey stick- and baseball bat-wielding vigilante from the Teenage Mutant Ninja Turtles cartoons, Casey Jones assaults the ears with violent bursts of hardcore that somehow manage to also be fresh and exciting. Imagine, if it's possible, Bad Brains without the reggae influence, but with a heavier crunch and, at times, more energy.
But it will all be over soon. Next year, Judd will graduate and head to dental school; bassist Josh Smith is currently enrolled in medical school; and guitarist Poops Howard is looking into pharmacy school.
"The band definitely has an expiration date," Judd says, "That's why we have to enjoy it as much as we can."
Casey Jones with Evergreen Terrace, August Burns Red and The Warriors
The Black Sheep, 2106 E. Platte Ave.
Thursday, July 26, 7 p.m.
Tickets: $10; call 866/468-7621 or visit ticketweb.com.