Music » Interviews

Sixty Seconds

...with Todd Park Mohr of Big Head Todd and the Monsters

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Indy: Your band's new CD, All the Love You Need, comes out in January, and you're doing some very unusual things with the release. First off, you have a few radio stations including Denver's KBCO sending free copies of the CD to nearly 500,000 listeners total. Why are you doing that?

TPM: Obviously, getting exposed to new people is the name of the game for Big Head Todd and the Monsters. We are really looking forward to seeing how it reacts, if [the radio promotion] brings new fans in. But I can't imagine how it's going to hurt. The last two albums [2002's Riviera and 2004's Crimes of Passion], neither of them have sold over 50,000 units, so it makes a lot more sense for us to be mailing out a half million than selling 50,000.

Indy: You're also allowing anyone to download the new CD for free from your Web site. So do you view releasing new music now as just a way to build a live audience?

TPM: Historically, we have not made a lot of money off of records, anyway. I don't know of that many bands that do. Our bread and butter is our live show, and getting fans in general that are going to follow us and buy our merchandise and stuff like that.

Indy: All the Love You Need rocks more than some of the band's other albums. Was this the plan going in?

TPM: I was very keen on having it be up-tempo and kind of punk rocky ... I've got scads of mid-tempo ballads, [but] the type of songs that we could use, I felt, were more the up-tempo rock songs.

Alan Sculley Visit bigheadtodd.com/alltheloveyouneed to download the new album.

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