At least that's what Damian Burford, founder, publisher and all-around go-to guy of Mostly Harmless, is banking on.
The local 'zine, which covers music and comics, mostly, recently gave birth to issue No. 2. Featuring interviews with bands that come around Colorado Springs' way (usually via The Black Sheep), such as Stretch Arm Strong, The Ergs and Lagwagon, as well as artwork by the likes of cartoonists Travel Foreman and Damian Willcox, Mostly Harmless #2 is a nicely laid-out, 32-page endeavor.
Now, the trick is to keep the ball rolling. Though Burford offers ads in Mostly Harmless, most of the funds are coming out of his own works-in-retail pocket. According to Burford, it's a labor of love.
"The way I see it, all my friends are in bands, and I've been in bands ... there's always start-up fees, with getting equipment and paying for recordings," he says. "But after you do it for a while, labels will hear you and put money into it. I see it as the same way for me I'm putting my own blood, sweat and money into this."
Burford started the 'zine thing while living in Louisiana and making copies for Kinko's. Years later, he found himself interviewing Denver pop-punk band The Gamits about their impending breakup. Friends urged him to continue, and in November 2005, the first issue of Mostly Harmless was born.
But in this culture of online do-it-yourself entertainment coverage, via blogs and personal Web sites, why should anyone bother with the trouble of producing an old-fashioned, stapled 'zine? Burford's got a couple of reasons, some more ... interesting than others.
"Most of my reading is done in the bathroom, and [Mostly Harmless] is something portable with you to take into the bathroom," he says. "And some people aren't on the Internet. I think it makes it a lot more accessible, in ways."
Mostly Harmless is currently looking for writers, illustrators and, of course, advertisers. Find copies of the 'zine at various downtown locations, including Independent Records, Pikes Perk and The Book Broker. Visit mostlyharmlessmagazine.com for more info.
In town: David Sanborn, Pikes Peak Center (190 S. Cascade Ave.), April 27; Nicotine Fits, The Black Sheep (2106 E. Platte Ave.), April 28; Digg, Ritz Grill (15 S. Tejon St.), April 28-29.
Up north: Massive Attack, Fillmore Auditorium, Denver, April 28; Pretty Girls Make Graves, Marquis Theatre, Denver, April 29; R. Kelly, Paramount Theatre, Denver, May 2.