This week a new advertiser graces our pages: the Rev. Thomas Pedigo's Colorado Federation for Decency.
One of the Independent's core missions is to provide nonprofits that are otherwise essentially locked out of the Pikes Peak commercial media landscape with an economical and efficient vehicle to share their viewpoints directly with our now 108,000 regular readers. In the trade, such issue-oriented ads are called advertorials. The New York Times and Washington Post feature such ads almost every day.
In the past, the Independent has sold such advertorials to a host of civic organizations, including Citizens Project, Voters Network, the Justice & Peace Commission, Pride Center, AFL-CIO, Pro-Choice Coalition, Colorado Springs Education Association, Trails & Open Space Coalition, Girl Scouts, Women's Chamber of Commerce, Black Chamber of Commerce, S-CAP and more than a dozen other nonprofit groups.
Until this issue, we have never had two ideologically opposing organizations underwrite weekly ads to spar in our pages. Pedigo's new advertorial, called Take a Right Turn, takes direct aim at the Pikes Peak Freethinkers, who have run their paid column in our paper for more than five years. We welcome the debate.
Our new building
Many of you already know about the Independent's recent purchase of our new home -- the building formerly housing the Smokebrush Theater downtown at 235 S. Nevada Ave.
In addition to the Independent's offices, we will be renting out approximately 6,000 square feet of the rest of the building to local businesses. We initially hoped to preserve the existing theater, but after six months of searching, no viable nonprofit emerged to manage the space.
Now, with the help of architect Mike Collins and builder Chuck Murphy, we are in the process of converting the theater and former church into some of the most magnificent offices around, with 35-feet-high ceilings and amazing stained glass. We should be in our new digs in early 2004.
The contest to name our new building closes Oct. 1. Send your ideas to
email@example.com or mail them to us at 121 E. Pikes Peak, #455, Colorado Springs, CO 80903.
-- John Weiss