We've all heard the words "graphic design" before. These days, it seems like anybody can crank out a poster in Photoshop. But to those who bravely pursue a degree in the field, it's a completely different process — more of a lifestyle, or in my case, an obsession.
Pikes Peak Community College is my alma mater. I understand the challenges associated with a two-year degree, and how those translate to the local job market.
This is how I ended up in a classroom. In fact, the same classroom in which I learned. Except this time, I was on the other side of the table.
It was clear to me that the students in my "Photoshop 2" class knew the software. They were cranking out beautiful designs all semester. But could these students sell or pitch their work and ideas to a client?
I asked them to design a cover for our annual Bites issue, highlighting our town's food and drink scene, inserted into this week's paper. I gave them specifics on target market as well as newsprint color theory. Each design was to be pitched to me as if I were the client. The strongest piece would prevail and go to press.
A congrats to Jimbo Mclaughlin, who earned our cover, and to all the students who, on the whole, submitted wonderful, strong work. Each cover (viewable in the slideshow below) reflects the designer's individual style, while communicating visually to a public audience. Fitting, as that's how food presentation starts as well. Time to dig in.