Now check out the accompanying video’s opening skit, and the first thing you’ll likely notice is that the singer is the spitting image of that guy who collaborates with SNL’s Andy Samberg on Lonely Island hits like “I’m on a Boat” and “Jizz in My Pants.”
But while Asa may still be toiling away in the shadow of his older brother Jorma, it’s not for lack of talent. Electric Guest’s brilliant 2012 single “This Head I Hold” came across as a less cheerful, but no less catchy, prequel to “Happy,” the massive Pharrell hit that, it should be noted, didn’t come out until two years later.
Rolling Stone described the band’s subsequent Danger Mouse-produced debut album as “a Beck-ian journey into L.A. slacker soul, full of hooky neon jams that ponder fame’s fraught highway and the emptiness of modern life,” which are never easy things to ponder.
After appearing at Bonnaroo, SXSW and the Outside Lands festival, Asa and Electric Guest co-founder Matthew Compton took a five-year hiatus from that fraught highway. But now they’re back and out on the road, promoting last February’s sophomore album, Plural. And while there may be a bit less falsetto this time out, fans who like their synth-pop upbeat and unabashed will not be disappointed.