by Ralph Routon
It's midway through the first quarter of Super Bowl XLIV, and time for a break in the action. There's a spot for Snickers that's good for a laugh, the kind that distracts you briefly as the next commercial begins.
If you're like me, you see an unfamiliar woman on the screen with a white background, but you're really still thinking about that Snickers ad.
Then, about 12-15 seconds into it, you realize: Hey, this must be Pam Tebow, talking about her son Tim, the Florida quarterback, in the much-ballyhooed Focus on the Family commercial. About that time a flying form knocks Pam Tebow out of view ... until mother and son re-emerge with a lighthearted, harmless joke.
If you're like me, and you never saw it or missed most of it, try this:
The final shot simply gives the Focus online site and encourages viewers to go there.
That's it. All that controversy, and at least $2.5 million, for what? An ad that, for many unprepared viewers, surely got lost in the shuffle, not to mention being overshadowed by Snickers.
Didn't even see the pregame ad, which didn't include the flying tackle. Here it is:
But hey, the game was worth watching.