At All Costs

Rated NR 100 min. 2016

At All Costs is a feature documentary that explores how the AAU (Amateur Athletic Union) basketball machine has professionalized youth basketball in America. As the business of youth basketball balloons into a multi-billion dollar industry, the stakes for finding "the next big thing" have never been higher. The film follows blue-chip high-school recruits, their families and their AAU programs as they travel the country playing in marquee tournaments, competing against top-tier athletes, all fighting to make it to the next level.

Film Credits

Official Site:

Director: Mike Nicoll

Writer: Mike Nicoll

Cast: Parker Jackson Cartwright, Ramon Cartwright, Etop Udo-Ema and Gabe York


At All Costs

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