When it comes to political campaign merchandise, candidates have pulled out all the stops in recent years to attract meme-happy millennials. Case in point: "I Stand with Rand" flip-flops, the "Chillary Clinton" can holder and the Ted Cruz coloring book.
This year, Ben and Jerry's Homemade founders Ben Cohen and Jerry Greenfield are going a step further. They came up with unique ice cream flavors for seven progressive candidates running for Congress in partnership with MoveOn.org Political Action, which paid for television ads that feature each candidate and their flavor.
Stephany Rose Spaulding, the candidate for House District 5 running against incumbent Doug Lamborn, is one of the chosen ones.
Her flavor: "Rocky Mountain Rose."
A video caption from MoveOn.org describes the flavor as "Colorado’s own Palisade peaches and pecans, in a light 'care'-amel base."
Cohen and Greenfield are making 40 pints of each ice cream flavor by hand in their home, says Edward Erikson, a consultant who works with Cohen. You can enter to win a pint by texting "ICECREAM" to 668366 or by signing up online to host or attend a campaign event.
Each pint will be signed by Cohen and Greenfield, Erikson says.
It'll take a lot of ice cream to win over all of District 5's Republicans, and Spaulding is definitely the underdog in this race. FiveThirtyEight gave her a 1 in 40 chance of winning, and pollsters consider District 5, where Lamborn's already won six times, an uphill battle for any Democrat.
But Erikson says that's part of the reason she was so appealing to Cohen and Greenfield, who purposely looked for candidates running in places "where we thought we could be most helpful."
"[District 5] is not viewed as being competitive, but looking at that district and looking at the changing demographics in Colorado we think that the math could be turning there," Erikson says. "It might not turn this cycle, but we think it could turn soon. And [Spaulding] is an exceptionally dynamic candidate who we were drawn to and wanted to support."
The other candidates include Jess King of Pennsylvania, Lauren Underwood of Illinois, Aftab Pureval of Ohio, J.D. Scholten of Iowa, Ammar Campa Najjar of California and James Thompson of Kansas.