by Pam Zubeck
The inaugural Stage 1 Colorado Classic bike race in Colorado Springs is in the books, after bringing thousands of athletes and fans from across the state, nation and world to Colorado Springs.
Spectator attendance, international exposure and economic impact estimates are as follow:
· On average, people attending cycling events will stay for just over three days.*
· Approximately 500,000 spectators were expected over the four-day race (All stages).*
· Estimated TV viewership for the 2017 Colorado Classic is 41-50 Million.*
· The event is being broadcasted in over 140 countries.
· 500,000 individuals will watch the event online.*
*Source: RPM Events Group
“Large scale events like the Colorado Classic event dramatically heighten the profile of Colorado Springs,” said Bret Waters, Deputy Chief of Staff for the City. “In addition to the positive economic impact, which is significant, we saw tens of thousands of people line the streets to enjoy the elite-level event. Some of these racers were fresh off the Tour de France, and having the opportunity to watch them perform is something very special. These are the types of events that the nation’s top cities have the privilege of hosting.
An event of this magnitude is a very complex effort and we realize there are always things we can do better. We are continually looking for ways we can improve our planning and operations. A thorough after-action process will be conducted and citizen input is vitally important to that process.”
In order to gain resident feedback, the City of Colorado Springs has created a post-event survey. Data gained from this survey will be instrumental in helping to analyze the event. The City thanks residents in advance for completing the survey to share what went well, what could be improved and what the City can do to best accommodate this and other large events in the future. The survey is available at coloradosprings.gov/coloradoclassic.
The City’s event-day call center handled 95 phone calls, with the most frequent service for assistance navigating traffic closures. CSPD reports that there were zero event-related traffic accidents yesterday.
Colorado Springs is becoming a popular destination for elite-level sporting events and a large, cross-organizational team participated in a six-month planning effort around all areas of operations. Resident feedback will be instrumental to this group’s after action efforts. www.coloradosprings.gov/coloradoclassic.