On March 23, Distillery 291's Colorado Rye Whiskey was declared the best rye in the world
at the 2018 World Whiskies Awards in London.
“It’s a gigantic win,” says 291 founder/distiller Michael Myers. “A lot of people don’t realize this is a Golden Globe or an Oscar for the whiskey world.” The competition isn't craft-only, either — other winners this year alone include Diageo-owned Johnnie Walker whisky and Beam Suntory-owned Hakushu whisky.
While in London for the final round of tasting and the award presentation dinner, Myers made some business connections. His whiskeys will soon get a limited distribution in the United Kingdom, thanks to That Boutique-y Whisky Company of Royal Tunbridge Wells, United Kingdom. Their business model is the distribution of small-batch whiskies, typically single malt Scotches, in bottles with unique, custom-illustrated labels. That's what they'll be doing for a few pallets of 291 rye and bourbon, as well as distributing bottles of 291's Colorado whiskey and bourbon sold in the packaging locals are already familiar with.
We recently toured Distillery 291's facilities. Check out the slideshow below for a look at how 291's award-studded spirits get made.