On Saturday, Aug. 13, the Caffeine Crawl
hits 11 local drink houses. Each of four different routes
visits between five and six spots. (You must provide your own transportation for three of these routes; the fourth is a walking tour that begins at SwitchBack Coffee Roasters.)
The following day, if you're already hip to our scene but haven't headed north for coffee, Denver
hosts 23 featured spots between six different routes
Here's who's participating down here:
Building3 Coffee Roasters
Copper Kettle Coffee
Nourish Organic Juice
Ohana Kava Bar
Peak Place Coffeehouse
The Principal's Office
Story Coffee Co.
SwitchBack Coffee Roasters
Wild Goose Meeting House
Tickets, $25 to $28, get you an event bag with Crawl schwag, plus entry to each place, which includes a drink or chocolate sample plus a short presentation. Also, each ticket comes with a free passport from The Passport Program, "a $20 value that provides two-for-one drinks at 34 local boozy venues around Colorado Springs, or 24 local coffee venues in Denver."
Now, an argument could be made that this is just another one of those events where someone outside of the immediate community steps in and organizes something where the money largely leaves Colorado Springs. And there's not even a local non-profit attached
in this case.
A simple retort might be, "Well, someone here could have organized something just like it and kept the money at each local business — but they didn't." And obviously, you could self-tour these same places on your own time and dime and likely chat with a friendly barista at each to glean their story.
I asked event co-organizer Sadie Renee if the participating shops get any portion of ticket sales. She responded:
The shops do not pay a participation fee unless they are interested in event sponsorship, and they receive a good deal of press promotion, local and national industry exposure, social media buzz before/during/after the event, and typically at least 5-20 new customers in exchange for the approximately 1-2 hours of hosting time and samples for each attendee. Check out the "Investment/ROI" section at the top of this page for more info on that.
That page, if you are too fussy to click the link, estimates this much return for shops:
Let’s be conservative, and say you gain 10 new year-round customers that visit once a week. That’s at least $3,000. Add another 15 individuals that start frequently 1 time a month more. That’s another $1,000. ...
So, that's the rough money trail. If you're still interested on hitting this particular coffee trail, get your tickets here