Not too long after High Times announced plans to throw this year’s Cannabis Cup in Pueblo County, those plans got called off.
According to Pueblo County spokeswoman Paris Carmichael, it was the magazine that ducked first. “High Times requested Pueblo County cease processing their special event permit application,” she wrote in an email on March 6.
A statement from the magazine reads as follows:
As you know, there has been a great deal of uncertainty about the annual HIGH TIMES Cannabis Cup in Colorado. In the past two weeks, we have attempted to secure a permit for the Cannabis Cup in Pueblo, which would have enabled HIGH TIMES to host the event there in April. However, over this past weekend, we have decided to suspend our pursuit of a permit.
As HIGH TIMES proceeds through the permit approval process, our foremost commitment is always to create the highest quality and safest event possible for our attendees, our partners and the cannabis industry.
We appreciate the efforts of the local community to expedite the process and we respect the need for all parties involved to have confidence in all operational aspects of the event.
We remain committed to supporting the historic Colorado cannabis industry and look forward to hosting a future HIGH TIMES event in Colorado.
It’s hard to nail down the exact economic impact Pueblo will miss out on, but safe to say it’s a lot.
Last year, the sold-out Cup in Denver drew 35,000 visitors a day to partake in the revelry that’s more like a beer festival than anything else: There are vendor booths, instructional seminars, big-name musical performers and the most important strain competition out there. Marijuana sales and samples were technically prohibited, but all told, KOAA-TV estimates the event brought around $40 million to the Denver area.
The event would’ve taken place at local promoter Tommy Giodone’s property nicknamed The Yard. But now that the Pueblo pipe dream is over, High Times will head to California to throw this year’s cup in San Bernardino. Lest Colorado cannabis connoisseurs be too disappointed, the magazine announced a one-day award show at the 1st Bank Center in Broomfield on April 19. Winners of the strain competition will be honored then, with musical guests Cypress Hill, Action Bronson, Cronixx and Parliament Funkadelic.