$1 to watch a four-minute animal cruelty video?

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Next Tuesday and Wednesday, May 5 and 6, Farm Animal Rights Movement (FARM) representatives will be at the west lawn of UCCS from 10 a.m. to 3 p.m. screening their 10 Billion Lives short video as part of their 10 Billion Lives North American Tour

And by screening, I mean paying you $1 to watch the four-minute video, which is also viewable online at their website, and features undercover footage captured inside slaughterhouses and factory farms. 

The group calls it a "pay per view" strategy that "is part of an increasingly popular tactic employed by animal activists in which people are incentivized to learn how their food gets from farm to fridge." 

They claim that more than 80 percent of viewers make a commitment to change their diets after watching the film. For some, that means going vegan; others might simply reduce the quantity of meat they consume regularly. The group also says that follow-up surveys show that 60 percent of those polled stick to their pledge. 

The film and tour's name comes from the statistic that 10 billion animals (they qualify "land" animals, so not including fish) are killed annually to feed the U.S. appetite for meat. 

There are many local resources for eating more grain-based should you watch the film and decide that you would like to reduce your animal consumption. 

What this film does not have time to address is a secondary environmental benefit of boycotting factory-farmed meats

And for those resolute to keep eating animals, a better option is of course supporting small, local family farms whose practices are not only much more humane, but who can actually contribute to sequestering carbon and improving our ecosystem. 

Up to 32 people can watch the four-minute video at a time. - COURTESY FARM
  • Courtesy FARM
  • Up to 32 people can watch the four-minute video at a time.


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