Next Tuesday and Wednesday
, May 5 and 6, Farm Animal Rights Movement (FARM)
representatives will be at the west lawn of UCCS
from 10 a.m. to 3 p.m. screening their 10 Billion Lives short video
as part of their 10 Billion Lives North American Tour
And by screening, I mean paying you $1 to watch the four-minute video, which is also viewable online at their website, and features undercover footage captured inside slaughterhouses and factory farms.
The group calls it a "pay per view" strategy that "is part of an increasingly popular tactic employed by animal activists in which people are incentivized to learn how their food gets from farm to fridge."
They claim that more than 80 percent of viewers make a commitment to change their diets after watching the film. For some, that means going vegan; others might simply reduce the quantity of meat they consume regularly. The group also says that follow-up surveys show that 60 percent of those polled stick to their pledge.
The film and tour's name comes from the statistic that 10 billion animals (they qualify "land" animals, so not including fish) are killed annually to feed the U.S. appetite for meat.
There are many local resources
for eating more grain-based should you watch the film and decide that you would like to reduce your animal consumption.