CDOT launches weird campaign for 4/20

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The Colorado Department of Transportation has its eye on the upcoming 4/20 weekend, so it has a variety of (kind of strange) promotional efforts as a part of its " Drive High, Get a DUI" campaign.

“With the legalization of marijuana in Colorado, we have a responsibility to pioneer marijuana education campaigns to keep our roadways safe,” says Sam Cole, CDOT’s communication manager, in a news release. “For 2015, we have some unique and eye-catching ways to grab marijuana users’ attention, and hopefully reinforce safe marijuana consumption and laws in the process.”

• The Smoking Car — Over 4/20 weekend in Denver, and in Boulder and Fort Collins throughout the summer, Coloradans will notice a “smoking” car popping up at large events. The car fills with smoke as if people are getting high inside. The smoke quickly dissipates showing the message “Drive High, Get a DUI” in neon lights. Don’t worry when you see the smoke though, staff is on-hand controlling it. The “smoking” car serves as a visual reminder that marijuana and vehicles don’t mix under any circumstances. Contact us for opportunities to view the smoking car.

• End Game Arcade — CDOT has developed a one-of-a-kind arcade game that are being installed this week at seven dispensaries throughout the state. The game appears to be a classic racing game, but when users attempt to play, a CDOT public service announcement reminds them that driving high is illegal. Players are offered alternative games to play. See below for specific locations where this awareness activity is taking place.

• Cannabis Cup — On Saturday, April 18, and Sunday, April 19, CDOT will have a presence at the Cannabis Cup — an event drawing nearly 40,000 marijuana enthusiasts. As attendees line-up in the morning, CDOT will distribute snacks branded with marijuana safety messaging, and once inside, CDOT is hosting a booth featuring a medley of activities you can legally do while high, reminding people that driving isn’t one of them.

• Cannabis Quiz Cab — As Cannabis Cup attendees begin to head home, they should be on the lookout for the Yellow Cab Ztrip van for a chance to play the Cannabis Quiz Cab — a partnership between Yellow Cab and CDOT. Participants will answer trivia questions while riding in the Quiz Cab for the chance to win up to $100 in Ztrip credits that can be used toward future rides. The trivia questions will be related to marijuana laws in Colorado, with each correct answer worth ride credit. CDOT has also joined forces with Lyft to offer free rides to first time users of the service with the code “CDOTRIDESAFE.” Further discounts for rides from Uber and Yellow Cab can be found at NoDUIColorado.org.

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