Our beloved Indy Give!
campaign — which this year raised over $1.5 million for 75 local nonprofits
— is not alone in its effort to gather dozens of organizations each year for a collective fundraising effort. When you factor in the work of our friends at Willamette Week, Monterey County Weekly,
and INDY Week
in North Carolina
, the combined effort netted over $6 million for more than 300 nonprofits
Here’s some background on the campaigns from April Corbin
's story on altweeklies.com
As part of their Give! campaigns, the papers publish a “Give! Guide” and host an online platform where people can seamlessly donate to one or several of the vetted nonprofit organizations. Sometimes, companies match individual dollar amounts. Depending on the publication, there can also be events or prize incentives to encourage donations—ticket giveaways, ice cream parties, even a raffled-off car.
Raising a ton of money is great, but that’s not all these campaigns are about. The efforts target young donors, under the age of 35. Claire Swinford
, former associate director of Indy Give!, is quoted by Corbin as saying,”They don’t necessarily connect giving donations with their compassion for issues. We see our role as seeding the culture of giving.”
In all, Willamette Week
’s 2014 campaign raised $3.1 million for organizations in Portland
, Monterey County Weekly
clocked $1.3 million in California
, and North Carolina dished out $151,000 to INDY Week
’s second annual effort.
The local Indy
’s annual Give! campaign
, which was born in 2009, begins Nov.1 and runs through the end of the year. Details on nonprofit application submissions for the 2015 campaign will be announced soon.