In 2010, Chris Anderson
, editor of Wired
magazine, wrote “The Web Is Dead
.” He argued that the future of the Internet
and connectivity wasn’t in the World Wide Web
, but in a fragmented collection of many different platforms — people consuming content via mobile devices, native apps and other means outside of a traditional web browser. While Anderson’s sensational claim raised a lot of eyebrows, and sparked enormous debate, I wasn’t sure what to make of his prediction at the time. But four years later, we have a little more perspective.
In 2014, ‘the web’ — the means by which we access the Internet using a web browser — is hardly dead, although there certainly has been a significant shift our relationship with the Internet. In its infant stages, going online meant using AOL
to dial up a connection to the web. Today, we use the Internet for different reasons, and our connectivity is better, faster and stronger than ever.
The disruptive technology that is the Internet is no longer a baby, it’s more like a toddler learning to walk. When your babies learn to walk, you breathe a sigh of relief at their newfound mobility. But that relief quickly turns to frustration as you realize you’ve only traded one set of problems for another. Your newly mobile child can now get into everything, climb and break everything. The same is true with the Internet.
One of the most astonishing ways it's changed our lives, for example, is by changing the way we consume music and videos. It’s severed our ties to old, “hard media” like videotapes, CDs and DVDs — an amazing liberation — but has also introduced a whole new, frustrating labyrinth of alternatives at the same time.
Anderson’s prediction of fragmentation is most obvious when you look on top of (or under) your TV. Odds are, where we used to store our DVD cases and video sleeves, most of us now have an assortment of streaming devices. Instead of having one giant VCR, we can now choose from having a cable box, TiVO
, DVR, Apple TV
, Amazon Fire TV
and much more. But the irony is that with all these choices, we can’t actually choose just one.
You can’t stream iTunes
media through your Chromecast, and you can’t watch Amazon Prime
on your Apple TV. Roku is great, but doesn't work with AirPlay
. You can watch Netflix
on your Apple TV, but, of course, Netflix doesn’t have half the movies you wish it did available for streaming. If you want voice control on your device, only Amazon Fire TV has it. Are you the old fashioned type who still likes using a remote control? Don’t get Chromecast. Oh and by the way, if you don't want a wallet-sized device cluttering up your living room, you can just switch to Amazon’s new Fire TV Stick
, which is about the size of a thumb drive. But that’s only if you don’t already have the Roku Streaming Stick
, or if you aren’t waiting for Wal-Mart
’s just-announced VUDU Spark Stick
. (I can’t wait to see what Microsoft
have up their sleeves to try to jump into this game — their product names are bound to be interesting.)
I’m old enough to remember watching VHS tapes, but not enough to remember the video format wars in the ‘80s. My dad told me a story of the VHS tape fighting against the smaller, arguably better, Betamax format. As the story goes, VHS ended up with a better selection of videos – today we’d say they had more “content providers” — and ergo won the format war despite downfalls in size and picture quality.
There was a similar war in the early 2000s: HD-DVD vs. Blu-Ray. But what this costly war actually proved was that hardware format doesn’t matter anymore.
While people were busy upgrading their home video collections from VHS to HD-DVD or Blu-Ray, the Internet was born. Streaming digital media became the new way to watch movies and most of us stopped purchasing movies altogether, opting for monthly subscription fees for on-demand consumption using services like Netflix. The lure of the Internet delivering whatever we wanted, whenever and wherever we wanted and on any device wanted, trumped everything else.
Is this all for the better? I still don’t know. I see benefit in no longer needing to spend my hard-earned cash on hardware that’ll become obsolete in five or 10 years, and not being confined to a desktop when I want to access web content. (I'm grateful to be free from lugging my massive CD sleeve around in my car too. However, there’s always the risk that I’ll want to listen to a certain album, or watch a certain movie, only to find out that it's “not available.”)
I think we’ve reached an awkward phase for the Internet. It’s beyond the baby stages and learned to walk. It’s still gaining confidence, and smiles a big, toothy grin with several missing teeth. The web isn’t dead; we’re all just impatiently watching it to grow up.
Ron is a web guy, IT guy, and Internet marketer living in Colorado Springs with his wife and five children. He can often be overheard saying things like "Get a Mac!" and "Data wins arguments,” wandering around the downtown area at least five days a week. Follow him on Twitter at @ronstauffer or email him at firstname.lastname@example.org. Questions, comments and snide remarks are always welcome.