New York Times columnist inspires marijuana ad campaign

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Let's take a trip down memory lane, to that time when a random someone who just happened to write for the New York Times decided to pound a whole edible, and then tell the world about her mistake.

"But then I felt a scary shudder go through my body and brain," columnist Maureen Dowd wrote in June. "I barely made it from the desk to the bed, where I lay curled up in a hallucinatory state for the next eight hours."

I'm sure we can all agree that it's pretty nice that the only thing that comes from a marijuana overdose is varying levels of discomfort (as opposed to death, as you might experience with legal, mind-altering substances like alcohol and prescription drugs). But it's still no fun, and that's why the Marijuana Policy Project is kicking off its Consume Responsibly campaign with a new Denver billboard.

"For decades, efforts to educate people about marijuana have been led by government agencies and organizations that want to maintain marijuana prohibition,” says Mason Tvert, MPP's director of communications, in a press release. “Their campaigns have been characterized by fear mongering, misinformation, and derision, and they have not made anyone safer. Like most Americans, Ms. Dowd has probably seen countless silly anti-marijuana ads on TV, but she never saw one that highlights the need to ‘start low and go slow’ when consuming marijuana edibles."

For her part, Dowd tells the Daily Beast in an email that she "love[s] the billboard. I’m going to make it my Christmas card.”

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