In an effort to effectively rebrand the state, Making Colorado isn't playing around. The initiative, launched just last month, wants to incorporate as much public input as possible. And in order to cast a wide net, it's enlisting the help of one high school junior from each of Colorado's 64 counties.
Each teen would be an ambassador of the program and keep their hometowns and county residents apprised of progress in the branding process. They'll publish information on MC on social media and also supply MC with a "multi-media story that showcases what makes their community special, which will be highlighted on the Making Colorado blog."
These go-betweens will not only learn some valuable ombudsman-esque experience, but interact with the MC branding team through webinars happening this summer "to learn about marketing and social media strategy from some of Colorado’s top professionals in the industry." And a lucky few will be selected to serve on MC's Making Colorado Brand Council, where they'll learn from the pros firsthand.
Being a junior and a Colorado resident are the only stipulations, and you can nominate teens (or yourself, oh precocious one) easily through the MC website. Applications will be accepted through June 6.