Update, Wednesday, Jan. 30, 10:30 a.m.: If there's a lesson to be learned here, it's "dream small." Unlike its predecessor, Adam Leech's second Kickstarter campaign to fund A Nickel and a Nail: The Original Hobo Nickel Story met its $5,000 goal in just over two days.
On this go-round, Leech set his sights much lower than the $38,013 he tried to raise through the crowdfunding website in 2011. But as he pointed out in a Facebook post this morning, that doesn't mean he won't find good use for more in the 24 fundraising days remaining:
"Thank you, thank you, thank you... We are really chugging away at our second goal of $10,000... still less then the catering carts on most movie productions, but we need YOUR HELP!!! Please pledge today!"
With 72 backers and $6,120 as of this morning, professional editing services for the documentary are fully funded. Next up:
$1500-$3000 Physical Production Costs- DVD's and Backer Rewards
$500-$1000- Advertising, Web Development, and Promotions
$500-$1000- Film Festival Application Fees
Budding patrons of the numismatic and indie-cinematic arts can find more information on the project here.
You’ve got to relish the irony when your documentary film about a small, relatively unknown art subculture whose product fetches five-figure prices at auction fails to raise the cash to pay for post-production.
Then, apparently, you've got to try again.
Local business owner, coin artist and former Indy columnist Adam Leech’s documentary A Nickel and a Nail: The Original Hobo Nickel Story got its start in 2010, but jumped the rails in 2011, coming in at $22,877 under budget — which, on Kickstarter, means you’ll never see a dime (or a film about defaced nickels).
The real kicker, says Leech, is that the exposure his film promises to bring to the creators and collectors of hobo nickels would send their already heady asking prices through the roof.
“It’s probably cheaper to get addicted to heroin,” notes one collector in the film trailer, which premiered Jan. 12 thanks to the pro bono editing services of Denver cineaste Nick Walker.
Yesterday, Leech launched his second gamble on Kickstarter, hoping the polished appeal of the trailer will entice the film’s subjects to put off buying this month's snowball and supply the comparatively modest $5,000 he needs to pay Walker to finish the job.
“$13,038.05 would be rather fantastic,” Leech notes on the donation site, “but the $5,000 is the bare minimum needed to get the job done.”
Meanwhile, the film’s soundtrack is well on its way to glory, with the call for submissions (still open, by the way) eliciting responses from national acts like Kimya Dawson, Mini Mansions and Nathen Maxwell and the Original Bunny Gang as well as a bevy of local favorites. You’ll hear the Haunted Windchimes in the trailer, and the Flumps, El Toro de la Muerte and Broken Spoke are all on board for the film itself.
The Kickstarter campaign ends Feb. 23. If donors meet the $5,000 goal, they'll see the premiere of A Nickel and a Nail by late summer.