"Colorado ranks seventh nationally in the total number of methamphetamine users ages 12 and older," according to the Meth Project, a nonprofit ad-and-education campaign first conceived and funded by Thomas Siebel.
Colorado is one of eight states targeted.
The Meth Project was first launched in Montana, and its stark approach — using the horrific aspects of meth addiction in an attempt to craft unpleasant ads — quickly drew media attention.
The ads most often seen in Montana these days are graphic and more than a little disturbing.
In one TV spot, you see a close-up of a teenager plucking her eyebrow with tweezers. The camera pans back and you see that she's completely tweezed off the other eyebrow, leaving angry red welts on her face. A voice-over says: "It's amazing what you can accomplish on meth."
The gritty, hard-hitting ads, created by the Montana Meth Project, all share the same message aimed at teenagers: Don't try meth, not even once.
According to a press release, the Meth Project, with help from Kaiser Permanente, will be stepping up its shock campaign here, with a focus on El Paso County.
Kaiser Permanente Colorado and the Colorado Meth Project today announced a new partnership to educate Colorado youth about the risks of using methamphetamine. Made possible through a $150,000 grant from Kaiser Permanente community benefit funding, this partnership will expand the reach of the Colorado Meth Project’s successful statewide prevention campaign and provide funding for public education initiatives targeting teens in Weld and El Paso counties, where Meth treatment admission rates are significantly higher than the state average.
Below is just one of their ads. Many others can be seen, here.