Chipotle, sustainability and Willie Nelson




Chipotle Mexican Grill has previously come under fire for sourcing issues related to the tomato-farming Coalition of Immokalee Workers in Florida. But, in general, the company seems to get it right more often than not, and certainly more often than other national chains.

The below video, scheduled to appear in some 5,700 movie theaters, certainly isn't as great as the fact that, locally, the restaurant gets its beef from Ranch Foods Direct, or the announcement that Chipotle will use some 10 million pounds of local produce in 2011.

But throw in some Willie Nelson covering Coldplay's "The Scientist," and a message that anyone of conscience can agree with, and it's pretty close.

Add a comment

Clicky Quantcast