Hot on the heels of our conversations with the New York Times and Southern California Public Radio comes a chance to talk with NewFirst5's Zach Thaxton, who spoke with our publisher John Weiss yesterday afternoon, as well as David Schiller of All Good Care Center.
John Weiss is careful to emphasize that the Independent, the free weekly newspaper he founded nearly 20 years ago, is strong and sustainable even without the massive influx of advertising revenue from the medical marijuana industry in the past year, but its impact cannot be denied.
David Schiller, manager of the dispensary, says in an industry as competitive as his, advertising is a must. "You have to keep your name out there," he says. "If you can't afford it, it's going to be tough for you on the other side." Schiller paid slightly more than $1,000 for a full-page color advertisement on page 8 of ReLeaf. "They aren't inexpensive by any stretch of the imagination," Schiller says. But worth it. "We've been advertising with the Independent since we've been open and without them I feel that we might not have as many patients as we do."
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