by Bill Forman
How else to explain the rock warhorse stable-master's 10-million word opus, inventively titled "How To Save the Music Industry."
McGuinness, who managed the somewhat less memorable Spud before stumbling upon U2, spends the article rehashing his long-held — and not unreasonable — argument that any industry turnaround will require getting tough with Internet Service Providers, so that they in turn will get tough with users who engage in illegal file-sharing.
And as you can plainly see from the picture above, Bono, the Edge and McGuinness know a thing or two about getting tough (and also making money). So be careful out there, OK?