Chipotle wants your junk mail



Here's an odd, but nonetheless interesting charitable campaign: Chipotle is collecting forwarded junk e-mails.

A piece of junk e-mail I received just this morning.
  • A piece of junk e-mail I received just this morning.

For every 100,000 they receive, they'll donate $10,000 to The Lunch Box, described as follows:

The Lunch Box provides necessary and tangible tools for school nutrition directors, school districts, parents and advocates seeking to create change within their own schools and communities. is a project that utilizes web technology to build community and enable access to all of its resources to speed up school food reform - all free of charge.

The "food with integrity" chain launched the initiative in late June and will run it through August, with a goal of hitting 500,000 junk e-mails for a $50,000 total donation.

They appear to be close to reaching that goal, as I received a reply to a junk message I forwarded saying that, "so far, your contribution has helped raise over $44,926 for The Lunch Box."

For those of you worrying that company founder Steve Ells and cohorts will scan all your forwarded junk-mail, judging you on your apparent penchant for erection pills, cheap anti-depressants and Asian porn, the company assures the following:

No e-mail addresses will be automatically captured when junk e-mail is submitted through its no junk campaign, and the content of e-mails will not be read. People who participate in the program will have the opportunity to opt in to Chipotle’s e-mail list, learn more about Chipotle and its commitment to serving “Food with Integrity” on the company’s website, or link to to learn more about that organization and its programs.

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