Columns » Street Smarts

Eyes and ears everywhere

Street Smarts

by

comment

Recent news events have made us more aware of the pervasive data-gathering that goes on every day. But do we really know what "they" know about us?

streetsmarts1-1_megan-ross.jpg

Megan Ross of the southeast side is a sales representative

Did you know that your personal information is often gathered when you shop? No, I didn't know that. I never gave it much thought, but there are so many ways that information is being gathered.

How much information do you suppose your favorite stores have on you? They could have a lot, since the stores I go to have my email address and that links to what Internet sites I go to.

Do you pay much attention to advertising? I pay attention to some TV commercials. But I'm moving more toward watching online with no advertising.

What kind of advertising turns you off? The hyper-sexual ads really bother me. There are other ways for advertisers to get their point across.

streetsmarts1-2_josh-parks.jpg

Josh Parks of the north side is in the military

Did you know that your personal information is frequently collected when you go shopping? Yeah, I knew that, just based on things I read and what I watch on TV; I like to watch documentaries.

How much information do you suppose your favorite stores have on you? More than they'd let you know.

What do you think they do with the information? They probably just use it for marketing and for new product design.

Do you pay much attention to advertising? My father was aware of marketing techniques and made me aware of them, too. But I'd say I still moderately pay attention.

What kind of advertising turns you off? Car commercials.

Do you mute the commercials? I usually just switch to a different channel or watch Netflix.

streetsmarts1-3_karen-deeds.jpg

Karen Deeds of Manitou Springs works in food service and fitness

Did you know that information about you is often gathered when you shop? I wasn't aware of that. I had an idea, but I didn't know the extent of it.

Does that practice bother you? No, it doesn't really bother me.

How much information do you suppose your favorite stores have on you? I guess as much as they want. We're always being watched.

Do you pay attention to advertising? What I look at mostly are ads for health food and nutritional products.

What kind of advertising turns you off? I don't watch TV, so it would have to be in newspapers. I guess it's the car ads, and the auto companies; there are just too many car ads.

Add a comment

Clicky Quantcast