Chipotle wants your junk mail

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Here's an odd, but nonetheless interesting charitable campaign: Chipotle is collecting forwarded junk e-mails.

A piece of junk e-mail I received just this morning.
  • A piece of junk e-mail I received just this morning.

For every 100,000 they receive, they'll donate $10,000 to The Lunch Box, described as follows:

The Lunch Box provides necessary and tangible tools for school nutrition directors, school districts, parents and advocates seeking to create change within their own schools and communities. TheLunchBox.org is a project that utilizes web technology to build community and enable access to all of its resources to speed up school food reform - all free of charge.

The "food with integrity" chain launched the initiative in late June and will run it through August, with a goal of hitting 500,000 junk e-mails for a $50,000 total donation.

They appear to be close to reaching that goal, as I received a reply to a junk message I forwarded saying that, "so far, your contribution has helped raise over $44,926 for The Lunch Box."

For those of you worrying that company founder Steve Ells and cohorts will scan all your forwarded junk-mail, judging you on your apparent penchant for erection pills, cheap anti-depressants and Asian porn, the company assures the following:


No e-mail addresses will be automatically captured when junk e-mail is submitted through its no junk campaign, and the content of e-mails will not be read. People who participate in the program will have the opportunity to opt in to Chipotle’s e-mail list, learn more about Chipotle and its commitment to serving “Food with Integrity” on the company’s website, or link to TheLunchBox.org to learn more about that organization and its programs.

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