by Anthony Lane
Yes, it's a blatant piece of self-promotion for a local law firm, but if you are stranded New Year's Eve and need a ride home, it probably won't hurt: Call Yellow Cab after 10 p.m. Dec. 31, and before 4 a.m. the next morning, tell them the ride is on McDivitt Law Firm, and it should be free (the number is 719/777-7777).
There is some fine print: You have to mention the program when you call, and the law firm will only pay to get you home from a bar or restaurant, not to shuttle you to another spot to continue drinking.
I had thought from a couple cheesy commercials I have seen that McDivitt specializes in DUI cases, which would cast this effort in a somewhat grotesque light (Don't drive drunk tonight, but call me when you do...). But their Web site indicates their practice is focused on personal injury cases, which at least leaves room for an argument based on altruism. And if it drums up business for the firm later, it's probably not a bad investment.