Citizens Project hopes a provocative new ad campaign will turn heads.
Executive director Kristy Milligan says the new ads were modeled after the "before and after" clues on Wheel of Fortune. The idea was to put a focus on the transformation of Colorado Springs from the center of the "hate state" to a more progressive and accepting place to live.
“It was actually a little bit controversial, even with our board,” Milligan says of the ads. “I think that it will be kind of provocative for many people, and kind of pull some strings for people, and we’re prepared for that.”
Some of the ads: